PR/Marketing
Share Your News
Our Public Relations Manager always seeks stories to share with travel writers, influencers, Travel Oregon, and others. Example of news and information: Experience Mt Hood and The Gorges uses for media sheets. Email your press release to Ithaca Janzen or submit your information here.
FAMs (Familiarization Tours)
FAMs are site visits for travel trade representatives (like tour operators, travel agents, wholesalers, writers and influencers) to help them experience and promote a destination. DMOs organize these FAMs to educate the travel industry and encourage them to sell the destination. Interested in hosting a FAM group? Fill out the form here.
Social Media Tips
These guidelines are designed to help businesses that serve visitors maximize their presence, reach, and impact across social media platforms.
- On Instagram share visual content while keeping the copy short and to the point. Keep to a few sentences at most.
- Include the geotag so people can search the location to find more content. Tag other brands or businesses that are featured in your post. This will alert them that they were included so they have the opportunity to reshare it.
- Tag @hoodgorge and @mthoodterritory
- Using 2–6 relevant hashtags on Instagram is a great way to spread your messages. Try these:
- #MtHood
- #ColumbiaRiverGorge
- #mthoodterritory
- #Oregon
- #Oregonvacation
- #PNW
- Instagram Stories:
- Use tag @hoodgorge, hashtags, tag your location, try out the interactive features like polls and questions, and cross-post your stories to Facebook!
- Reshare your Instagram post as a story to drive awareness and traffic to your post.
- On Facebook, post with a creative image or video or a link to an article that pulls good creative content and a headline.
- Facebook share visual content, while keeping the copy short, and to the point.
X (Formerly Twitter)
- X the platform to promote events, promotions and sales. Sending out multiple messages about one event works on Twitter versus other platforms.
- When posting on Pinterest, taller/vertically oriented photos look the best and really stand out in users’ feeds. Check your pins are correctly linked back to relevant content, either on your website or a related site.
Travel Oregon Marketing Opportunities
Travel Oregon an array of programs and tools on their website to support tourism facing businesses.
- Co Ops, programs tailored to provide you with opportunities that leverage our targeted marketing communications and allow Oregon destinations and attractions to efficiently reach travelers more likely to be inspired by our partners’ travel product messaging.
- Sign up for Oregon Tourism Information System (OTIS), a database used for sharing and maintaining Oregon's tourism-related listings across many websites
