Tourism Research

Research helps businesses make informed decisions regarding how to predict busy times, whom to target with marketing efforts, how your community feels about tourism, and how to advocate for tourism. Experience Mt. Hood and the Gorge wants to support your questions with data! Please find some key data resources from the tourism industry below, including region and statewide information.

Additionally, Experience Mt. Hood and the Gorge hosts Research Office Hours to dive into data. We can explore visitor use and demographic data specific to your business using Placer.ai, a powerful location-based analytics service that gives insight into visitor behaviors and demographics. Interested in participating in a Research Happy Hour? 

Advocacy

One Sheet

REGIONAL RESEARCH

• Mt Hood & The Gorge Tourism Industry Partner Survey-2024
  
  
• Resident Sentiment Research - 2023, or find reports for individual communities here
  
  
• Oregon Tourism Industry Stakeholder Survey- 2023
  
  
• STR Regional (Smith Travel Research Report) Lodging Report
  
  
• Select community reports from Placer.ai

STATEWIDE RESEARCH

• Travel Oregon Impact of Travel in Oregon - Travel Oregon works with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The full report describes the economic impacts of travel to and through the state, each of its seven tourism regions, and all 36 counties over the time period of 2003 to 2023, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable, detailed figures that permit year-to-year comparisons at the state, regional, and county levels.
  
  
• 2024 Economic Impact Summary
  
  
• Regional Cooperative Tourism Program (RCTP) Dashboard - Breakdown of the budget in each of the seven regions.
  
  
• Tourism Industry Partner Survey - Oregon Tourism Industry Partner Survey elicits feedback from individuals and organizations linked to the tourism industry.
  
  
• Travel Oregon Resident Sentiment Research - A statewide study measured residents’ quality of life, perceptions of how tourism impacts their well-being, and overall support for tourism in Oregon.
  
  
• Travel Oregon/Regional Lodging Data (STR aka Smith Travel Research) - The report shows a weekly summary of statewide and regional lodging statistics provided by STR, including the year-over-year (YOY) change in Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Occupancy.